The History of Alphera

There are some financial service providers with a longer history. But few with more experience.

ALPHERA Financial Services was founded by BMW Financial Services in 2001 – with the idea of making our comprehensive knowledge and experience of the market available to buyers of other brands too.

1993
July − BMW Financial Services New Zealand established as a joint venture operation with Allied Finance Limited

1998
July − BMW Financial Services New Zealand becomes a wholly owned subsidiary after BMW New Zealand purchases shares of Allied Finance
July − Introduction of BMW and MINI motor vehicle insurance products
October − Office relocated to BMW New Zealand premises in Mt Wellington, Auckland

1999
Portfolio reaches $100 million

2001
Alphera Financial Services New Zealand established as a division of BMW Financial Services New Zealand

2003
July − 10th anniversary of BMW Financial Services New Zealand
December − $100 million retail new business volume achieved

2005
August − Move to new premises in 9 Pacific Rise
October − Launch of new insurance programme Marsh Allianz partner
December − Portfolio reaches $200 million

2006
September − Launch of Alphera Financial Services marketing campaign and Alphera Financial Services New Zealand website

2013
July − 20th anniversary of BMW Financial Services New Zealand

2015
August - the up2drive brand is launched in NZ

2018
May - Alphera Insurance is launched in NZ

2022
June - Alphera relocates to 33 Broadway, Newmarket

The History of Alphera

There are some financial service providers with a longer history. But few with more experience.

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